The last several blog posts have demonstrated the internal value of preparing and sustaining a disaster preparedness plan for your business or organization. Preparedness and resilience are vital components in any business plan, no matter the size of the organization. But have you considered the external value of selling your contingency plans to other organizations? Savvy emergency managers recognize the added value of marketing a well-articulated plan, easy-to implement plan to other executives.
Small-to-medium-sized businesses are the most vulnerable in a disaster scenario. When you consider that America's small-businesses form the backbone of the nation's economy - small businesses alone account for more than 99 percent of all companies with employees, employ 50% of all private sector workers and provide nearly 45 percent of the nation's payroll – their preparedness for a disaster scenario is of paramount importance. We have been discussing the importance of disaster planning and the role business continuity plays in a business’, and therefore a community’s, resilience. However, the way in which a small or medium sized business prepares for a disaster is different from that of a larger corporation. Smaller organizations face added challenges that their corporate colleagues simply do not.
In the last post we discussed ten-ways organizations can promote their business continuity when facing a disaster. As noted, the cornerstone of any effective disaster preparedness and mitigation plan is clear communication. However, the only way to ensure a plan will be implemented as communicated is to put into practice.
In the last blog post we discussed the need for a cooperative partnership between the public and private sectors. It is largely the responsibility of public-offices to coordinate this relationship, as they are responsible for a given community’s disaster preparedness. However, the private sector must not sit idly by; instead private businesses must develop their own preparedness plans. Specifically, I am referring to the private sector’s business continuity, and moreover, the resilience of this business continuity during and after a disaster scenario.